Editing WorkFlow

Create Title

YouTube’s Title: Building Simple Box Columns – DIY Front Porch Home Improvement!

Our Revised Title: How to Renovate Your Front Porch By Building Simple Box Columns – A Tutorial

I left only the main keywords in while targeting other essential keywords like “tutorial,” “renovate,” and “build” which are more likely to be used in a search query.

My Content Workflow (from Keyword Research to Publish)

Batch my work

I batch work by site. Each site is like a work file (an analogy from my lawyering days). I tackle workflow site by site.

• Review and publish content: Each day I choose 3 prepared articles, review them and publish them all at once.
• Keyword research: I usually do keyword research in batches coming up with dozens of topics in one session. I slam them into a Google sheet so they’re ready to use whenever I need to order articles or assign topics to guest post inquiries.
• Social media: Once all posts on a given site are published for the day, I do the social media rounds (usually).
• Ordering content: I almost always order in bulk. Most writing services offer bulk discounts which saves me money. I ask that the services deliver articles in batches of 3 to 5 as they’re finished so I have a steady flow of content coming in weekly.
• Email newsletters: I line up 2 to 5 email newsletters at a time.
• Recurring content concepts

This is a massive time saver. I have a variety of different types of articles that I order, but they are similar in concept. An example would be a product review. Reviews are one type of article that is written in a particular way. Once writers are trained, they will produce the type of content the same each time.

• Order in bulk, 3- 5

Managing Your Content Marketing Process - Empire Flippers

• Step One: Determine your ideal customer avatar
• Step Two: Determine pain points and interests
• Step Three: Brainstorm content ideas

When brainstorming, don’t limit yourself to just safe topics. Controversy isn’t always a bad thing, so keep your mind open when jotting down potential content ideas. We also like to revisit some of our past content to see what has worked and browse social media for trending topics. Whatever it takes to get those wheels turning.

• Step Four: Add your content topics to Trello

• Editing Round
• Writer Review
• Final Review
• Graphics * Optimizations
• Ready to Add
• Step Five: Write the article

aim for quality instead of word count

Step Six: Edit your article

• Check for Grammer
• Check for Spelling
• Smooths out rough paragraphs
• Makes suggestions when areas of the article lack relevance or references.
• Polished Image